Master’s in Marketing in the UK: Best Universities, Eligibility & Career
Marketing is everywhere. From a simple roadside fruit seller to an online vendor, everyone who owns something, particularly goods or services, desires to spread its awareness to the general public so everyone can benefit. This is the simple definition of marketing. Today, the scope of marketing has reached every nook and corner, and most people own something to provide positive customer benefits.
In this blog, you will learn how an Indian student can pursue a Master’s in Marketing in the UK to fulfill their study abroad dreams. It included ranking the top 10 UK universities, fees, and career opportunities.
- Master’s in Marketing in the UK: An Introduction
- Reasons to Pursue Master’s in Marketing in the UK
- Master’s in Marketing in the UK: Top Universities
- Popular Specialisations of Master’s in Marketing in the UK
- Course Structure & Syllabus of Master’s in Marketing in the UK
- Master’s in Marketing in the UK: Eligibility Criteria
- M.Sc in Marketing in the UK: Required Documents
- Application Process for Master’s in Marketing Course
- Master’s in Marketing in the UK without GMAT
- Job Opportunities After Master’s in Marketing in the UK
- Conclusion
- FAQs
Master’s in Marketing in the UK: An Introduction
Marketing is a term used to describe promoting products or services to retain target audiences or customers. A master’s in marketing program is an advanced post-graduate degree program related to providing knowledge about the marketing field, which is often challenging. The marketing field is all about creating advertisements, campaigns, and selling strategies so that the information related to particular products or services can be imparted.
The end customer can be an individual (B2C), any business organisation (B2B), or a public sector authority (B2G). The field has excellent scope due to the integration of creativity and innovative techniques for promoting brands. It is one of the primary components of business and management.
Reasons to Pursue Master’s in Marketing in the UK
The United Kingdom is the third most sought-after country for pursuing marketing courses, after the USA and Canada. This is due to the presence of top business schools, which provide exposure to a world-class education system, top financial institutions that offer internship and training opportunities to marketing graduates, evergreen high demand of skilled marketing professionals and exposure to other fellow students coming from diverse ethnic and multicultural backgrounds. Below, we have discussed them briefly:
Top Academic Institutions: The University of Edinburgh, Imperial College London, University of Liverpool, University of Warwick, etc., are some of the best and highly ranked UK academic institutions certified by the QS. They provide educational and research opportunities to international students in marketing and hold accreditations from AACSB, AMBA, and EQUIS.
Hub of Global Economy: The UK economy is the 6th largest in the world by GDP and the 9th largest by purchasing power parity, with a market capitalisation of over $4.3 trillion as of 2023. It has immense potential to generate marketing employment in the future since we are encountering newer ways of promoting brands and services every day.
Presence of Top Financial Institutions: Every year, the marketing sector employs over 1.0 million people across the UK, with around 4 Lakh people in London alone. The UK is home to some of the world’s best marketing research institutions, such as Brunswick Group, Greenlight Digital, WPP, AMV BBDO, etc., whose clients are Google, P&G, IBM, Dove, PepsiCo, and more.
High Demand Skills: The M.Sc in Marketing graduate in the UK must be proficient in skills like SEO, PPC, social media marketing, and data analytics, which can enhance their probability of getting a decent-paying job within six months of completing their program. Currently, this statistic is around 90%.
Industry Connections: Several UK universities have ties with major marketing firms and agencies, offering students valuable networking opportunities, internships, and job placements. Universities also provide employment opportunities by organising job fairs and campus placement drives. This makes pursuing a Master’s in Marketing in the UK worthwhile.
Master’s in Marketing in the UK: Top Universities
The QS has ranked 13 UK universities in the top 50 of the world ranking index by subject (marketing). Times Higher Education (THE) and US News and World Report have listed 6 UK universities in the top 50 of the world ranking index by subject (Economics & Business). Top 10 universities in the UK to study a master’s in marketing are:
| University | Course | QS World University Ranking 2024 (Marketing) | Tuition Fees (Per Year) |
|---|---|---|---|
| Imperial College London | MSc Strategic Marketing | 4 | GBP 39,000 GBP 40,500 (Extended Placement Scheme) |
| University of Warwick | MSc Marketing & Strategy MSc Business with Marketing | 9 | GBP 34,550 |
| University of Manchester | MSc Marketing | 13 | GBP 30,000 |
| University of Edinburgh | Masters In Marketing | 15 | GBP 29,900 |
| Cranfield University | MSc Strategic Marketing | 18 | GBP 31,150 |
| University of Leeds | International Marketing Management MSc | 24 | GBP 30,250 |
| Durham University | MSc Marketing | 32 | GBP 31,500 |
| University of London | MSc Marketing Strategy and Innovation | 35 | GBP 31,000 |
| Lancaster University | MSc Marketing Management (Advanced) | 39 | GBP 31,500 |
| University of Liverpool | MSc Marketing | 41 | GBP 28,000 |
Popular Specialisations of Master’s in Marketing in the UK
Some of the popular M.Sc in Marketing specialisations are as follows:
Digital Marketing: Digital Marketing helps students learn about designing, producing, and executing marketing strategies online, preferably through content writing, social media marketing, copywriting, etc.
Brand Management: Under this specialisation, students learn how to manage brands by creating and executing various marketing strategies which can help attract a relevant audience.
Marketing Analytics: It generally focuses on using tools and techniques to generate charts and reports so that organisations can be aware of their real-time performance. It helps in strategising how brands can make their availability to the customers.
Product Management: Under this specialisation, students learn about various strategies involved in the planning, developing, packaging, and distributing the goods or services.
E-Commerce Marketing: It is the latest and most popular marketing specialisation which helps students to learn about how products and services are marketed and distributed over the internet.
Course Structure & Syllabus of Master’s in Marketing in the UK
The duration of M.Sc in Marketing in the UK is 1 year. The curriculum of the academic program is made available through classroom lectures, presentations, assessments, projects, on-field exposure, and dissertations. This might vary depending on the institute. Master’s in Marketing program encompasses the following modules.
Core Module
A core module includes the compulsory subjects which are the integrated part of the syllabus and imparts foundational knowledge of the field. They are:
- Strategic Marketing & Planning
- Big Data Insights & Analysis
- Strategic Sales
- Consumer Behaviour
- Managing Brands
- Marketing Communication
- Ethics in Marketing
- Market Research
- Negotiation
- Marketing Strategy Analysis
- Strategic Management
- Brand Management
- AI in Marketing
- Critical Issues in Marketing
- Succeeding in Sustainable Future
- Researching Markets & Marketing
Optional Module
An optional module contains the elective subjects that students must choose during their academic cycle based on their interests and motivation. They can select research topic based on elective subjects they have taken. Some of the general optional subjects are listed below:
- Digital Marketing: Campaign, Insights & Analytics
- Digital Marketing: Content & SEO
- Global Consumer Behaviour
- Global Strategic Marketing
- Responsible Market
- Developing a critical understanding of the market
- Global Challenges in Management and Sustainability
- Digital Strategy & Agile Transformation
- Design Thinking
- Creating Value with Marketing Experiences
- Marketing with Digital Disruption & Transformation
- Branding Communication
- Marketing Communication
- Marketing of Services
- Understanding Brands
Research Project/Dissertation
The research project or dissertation involves preparing a report on a chosen topic under the supervision of the professor or subject expert allotted by the university. The students are required to conduct thorough research, prepare a report in about 11,000-20,000 words, and present their findings in the seminar. To prepare the report, a student is allotted approximately 3 months in the final semester.
Master’s in Marketing in the UK: Eligibility Criteria
Below, we have listed the general eligibility criteria for getting admission to M.Sc in Marketing in the UK:
- A bachelor’s degree/bachelor’s (honors) degree in business management, digital marketing, or any field related to commerce (BBA/BA in Commerce/Economics, etc.), particularly 3-4 years long, with a minimum grade of A or 60-75% from the government-recognised institute.
- Candidates should have a minimum GMAT Focus score of 615-800 (depending on the university, as some institutes don’t require a GMAT score).
- Candidates should be proficient in the English language and must hold any of the language proficiency test certificates:
- TOEFL: A minimum score of 100-110 out of 120 is required
- IELTS: A minimum band score of 6.5-7.5 out of 9.0 is required
- PTE: A minimum score of 65-75 out of 90 is required
- Duolingo: A minimum score of 120-135 out of 160 is required
- Applicants should have scored at least 85% in the English subject in the Class XII examination to showcase their English language proficiency.
M.Sc in Marketing in the UK: Required Documents
Following is the checklist of required documents for a Master’s in Marketing in the UK:
- Completed university application form
- Previous academic degrees, certificates, mark sheets, and transcripts
- GMAT Scorecard (if applicable)
- Language Proficiency Test scorecard (TOEFL/IELTS/PTE/Duolingo etc.)
- CV or Resume
- 2-3 Statement of Purpose/Essays
- 1-2 Letters of Recommendation
- University application fee of GBP 60-120 or INR 6,483-12,967 (depending on the institute)
- Passport
Application Process for Master’s in Marketing Course
Following are some general application process steps that students can follow to apply for the M.Sc in Marketing program in the UK:
- Start researching UK universities based on the M.Sc in Marketing course availability.
- List at least 8 universities providing the desired course and review their brochures.
- This will help in getting specific information about the program’s requirements.
- Prepare to fulfill the particular program’s requirements.
- Gather and arrange all the required documents.
- Filter out at least 5 UK universities and visit their official website.
- Start the application process by filling out mandatory details such as personal, academic, and other required details.
- Upload the relevant documents.
- Pay the application fee.
- Review and submit the application process.
- It will take 2 weeks-3 months for UK universities to respond.
Master’s in Marketing in the UK without GMAT
Following is the list of some of the universities where GMAT score is not required to apply for the M.Sc in Marketing:
- University of Durham
- Lancaster University
- University of Warwick
- Middlesex University
- University of Liverpool
- Birmingham City University
Job Opportunities After Master’s in Marketing in the UK
The United Kingdom is the third most sought-after country after the USA and Canada to pursue an M.Sc in Marketing due to the presence of dynamic financial institutions, high purchasing power parity, and strong GDP, which keeps the market alive. Below, we have mentioned some popular job roles and their annual salary, which a marketing graduate can pursue after completing their course.
| Job Post | Annual Salary (Per Year) |
|---|---|
| Marketing Manager | GBP 37,000-53,000 (INR 40 Lakh-57 Lakh) |
| Brand Manager | GBP 36,000-52,000 (INR 38 Lakh-56 Lakh) |
| Social Media Manager | GBP 27,000-40,000 (INR 29 Lakh-43 Lakh) |
| Marketing Analyst | GBP 29,000-48,000 (INR 31 Lakh-51 Lakh) |
| Advertising Manager | GBP 31,000-44,000 (INR 33 Lakh-47 Lakh) |
| Sales Manager | GBP 31,000-57,000 (INR 33 Lakh-61 Lakh) |
| Customer Relationship Manager | GBP 18,000-25,000 (INR 19 Lakh-27 Lakh) |
| Market Research Analyst | GBP 19,000-40,000 (INR 20 Lakh-43 Lakh) |
| Product Manager | GBP 43,000-70,000 (INR 46 Lakh-75 Lakh) |
| Content Marketing Manager | GBP 37,000-52,000 (INR 40 Lakh-56 Lakh) |
Conclusion
Marketing is a term most people are aware of. Marketing means promoting something, basically goods and services. It requires specific skillsets, such as communication skills, presentation skills, critical thinking skills, etc, to plan and effectively administer the strategies. Pursuing a master’s in marketing in the UK imparts knowledge in this field.
Top universities such as the University of Durham, Lancaster University, University of Warwick, etc., are top players in providing international students with high-quality education and career services. UK marketing graduates are generally hired by Google, Amazon, Microsoft, Accenture, etc, at a high salary range.
FAQs
What is the average salary of marketing graduates in the UK?
The average salary of any marketing graduate generally ranges from GBP 18,000-70,000 or INR 19 Lakh-75 Lakh, depending on various factors such as employer, job post, experience, etc.
How much does it cost to do a Master's in Marketing in the UK?
The average tuition fee for a Master’s in Marketing in the top UK universities depends on the institute and the degree type, but generally, it ranges from GBP 28,000 to 40,500 or INR 30 Lakh to 43 Lakh per year.
What is the cost of living in the UK?
The average cost of living in the UK is around GBP 900-1300 or 96,000-1.39 Lakh per month or INR 1.66 Lakh-2.37 Lakh per year, depending on the city, area, lifestyle preferences, etc.
What is taught in M.Sc in Marketing?
Master’s in Marketing in the UK covers brand management, business sustainability, buyer-supplier relationships, marketing ethics, marketing creativity, customer relationship management, data-based marketing, financial skills for marketers, business-to-business marketing, etc.
What is the salary of a digital marketer in the UK?
The average salary of a digital marketer in the UK is around GBP 30,000-60,000 or INR 32 Lakh-64 Lakh per year, depending on the employer, job post, and experience.
If you are an aspirant looking to study at your dream university, book an appointment with AdmitX today and start your applications early to avail yourself of all the benefits.
