Top Universities For Digital Marketing Courses in Ireland
A Digital Marketing courses in Ireland empowers individuals by educating them on businesses’ strategies and resources for advertising their products, services, and brands online. Social media, search engines, email, websites, and video platforms are the most widely used digital channels, giving businesses the power to reach their target audience effectively.
One key advantage of Digital Marketing is the ability to monitor your campaigns’ effectiveness easily. However, some obstacles to overcome are creating unique content, raising funds, and establishing a reputable brand image.
Universities in Ireland offer masters in digital marketing courses, which present a significant opportunity for growth and improvement in your career and help you overcome these challenges.
- What is Digital Marketing?
- Masters in Digital Marketing in Ireland
- Why Study Masters in Digital Marketing in Ireland?
- Academic Requirements and Eligibility for Admission
- Cost of Studying Digital Marketing Courses in Ireland
- Scholarships for Digital Marketing Courses
- Job Opportunity and Average Annual Salary in Ireland
- Return of Investment
- Post-Study Visa in Ireland
- Conclusion
- FAQs
What is Digital Marketing?
Marketing has existed for centuries, but only some know its long history. Although the exact origins of marketing are uncertain, there is a general agreement that the concept emerged around 1500 BCE. That was when the Mesopotamian civilizations began to thrive and ensured quality in their factories.
It took a lot of work for businesses to approach their target audience. Marketers were seen in a negative light for constantly interrupting individuals to gain them as customers. The setting is very different from what it is today.
Technology has allowed businesses to understand their customers’ expectations beforehand and engage them with targeted content and information. Digital marketing courses in Ireland have played a significant role in this. Today, you will hardly find any business that doesn’t use digital marketing strategy to grow. Digital marketing allows you to:
- Have a global reach in low-budget
- Have trackable and measurable results
- Express your vision creatively
By that logic, you can go places with a degree and digital marketing skills. Digital Marketing course in Ireland covers marketing principles and practice, data analysis, marketing communication, consumer behavior, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, SEO (Search Engine Optimization), SEM (Search Engine Marketing), lead generation, etc.
Masters in Digital Marketing in Ireland
With a lot of universities offering a course in masters in digital marketing, Ireland has become a top choice for international students. Here’s an insight into the digital marketing course duration and fees.
| Course Duration | 1 year (3 semesters) |
|---|---|
| Course Types | M.Sc (Full-time and Part-time both) |
| Intakes | September |
| Academic Requirements | Bachelor’s degree with honors |
| English Proficiency Requirement | IELTS/ TOEFL iBT/PTE |
| Tuition Fees | 11,000-23,000 EUR (9 - 18 lakh INR) |
| Average Salary | Up To 70,000 EUR (57 lakh INR) |
| Top Recruiters | Google, LinkedIn, Twitter, Facebook |
Why Study Masters in Digital Marketing in Ireland?
Ireland is a hub of top companies worldwide, and they all want a digital marketing expert to advertise their business. Along with that, Ireland has a host of universities that offer quality education in the digital marketing field.
Not only that but there are also perks provided by the Irish government in terms of work visas: you apply for a post-study work visa and work for two years. Here is a list of the top universities for studying digital marketing in Ireland :
- University College Dublin
- University of Galway
- Dublin City University
- Technological University Dublin
- Dublin City University Business School
- Trinity College Dublin
- Maynooth University
- Munster Technological University
- Technological University of Shannon
- South East Technological University
Also read – Get High Paying Jobs in Ireland
Academic Requirements and Eligibility for Admission
Specific essential eligibility criteria exist to get a master’s in digital marketing in Ireland, like IELTS or TOEFL scores and an undergraduate degree with a good percentage. Here is the list of eligibility criteria and academic requirements:
| University | Academic Requirements | English Proficiency Proof |
|---|---|---|
| University College Dublin | A Bachelor’s degree (Hons) with a minimum 60-69% (2-grade scale) | IELTS - 7.0, TOEFL iBT - 100, PTE - 65 |
| University of Galway | A Bachelor’s degree (Hons) in business or Marketing with a minimum of 60-69% (2.1 grade) | IELTS - 6.5, TOEFL iBT - 88, PTE - 61 |
| Dublin City University | A Bachelor’s degree (Hons) in business or journalism, communications, or media studies with a minimum of 60-69% (2.1 grade) | IELTS - 6.5, TOEFL iBT - 92, PTE - 63 |
| Technological University Dublin | A Bachelor’s degree(Hons) with a minimum of 60-69% (2.1 - grade Ireland scale) | IELTS - 6.5 |
| Dublin City University Business School | A Bachelor’s degree (Hons) in business or journalism, communications, or media studies with a minimum of 60-69% (2.1 grade) | IELTS - 6.5, TOEFL iBT - 92, PTE - 63 |
| Trinity College Dublin | Bachelor’s degree (Hons) with minimum 60-69% (2.1 - grade Ireland scale) | IELTS - 7.0, TOEFL iBT - 100, PTE - 65 |
| Maynooth University | A Bachelor’s degree (Hons) in business with a minimum of 50-59% (2.2-grade) | IELTS - 6.5 |
| Munster Technological University | A Bachelor’s degree (Hons) in business or journalism, communications, or media studies with a minimum of 50-59% (2.2 grade) | IELTS - 6.5 |
| Technological University of Shannon | A Bachelor’s degree (Hons) in business with a minimum of 50-59% (2.2-grade) | IELTS - 6.0 |
| South East Technological University | A Bachelor’s degree (Hons) with a minimum 60-69% (2-grade scale) in Marketing, business, or computer science or cognate programs | IELTS - 6.0 |
Note: Some universities with digital marketing courses in Ireland have additional eligibility criteria, like interviews and additional documents. These additional things are:
- Completing the application form provided by the university
- Official transcripts provided by previous universities
- Statement of Purpose
- Work experience if academic requirements are not fulfilled
- 2-3 Letter of Recommendation
- Cover Letter
Also read – Cost of Living in Ireland 2024
Cost of Studying Digital Marketing Courses in Ireland
Every university that offers digital marketing courses in Ireland has its respective tuition fee and the total cost of living in Ireland. Here, you will get the tuition fee and accommodation costs for different universities providing digital marketing courses abroad:
Tuition Fees
List of universities and tuition fees in EUR and INR
| University | Tuition Fee |
|---|---|
| University College Dublin | €24,260(INR 21,95,020.54) |
| University of Galway | €19,500 (INR 17,64,204) |
| Dublin City University | €17,600 (INR 15,92,043.20) |
| Technological University Dublin | €13,500 (INR 11,03,827) |
| Dublin City University Business School | €17,600 (INR 15,92,043.20) |
| Trinity College Dublin | €22,350 (INR 20,21,194.78) |
| Maynooth University | €18,000 (INR 16,27,876.24) |
| Munster Technological University | €13,500 (INR 11,03,827) |
| Technological University of Shannon | €14,500 (INR 11,85,592) |
| South East Technological University | €14,000 (INR 12,65,976) |
Accommodation Cost:
Here is a list of average accommodation costs in EUR and INR for digital marketing courses in Ireland:
| On-campus accommodation | €600-680 (INR 49,000 - 55,000) |
|---|---|
| Off-campus accommodation | €500-600 (INR 40,000 - 49,000) |
| Food | €250-350 (INR 20,000 - 28,000) |
| Transport | €65-85 (INR 5,000 - 7,000) |
| Textbooks/other material | €75 (INR 6,000) |
Scholarships for Digital Marketing Courses
Students willing to pursue digital marketing courses in Ireland have a golden opportunity to avail the scholarships offered by the universities. Here is a list of scholarships that help students manage their finances:
| Scholarships | Eligibility | Award |
|---|---|---|
| Government of Ireland Postgraduate Scholarship Program | Not be from EU/EEA/Switzerland/UK, Have a conditional or final offer for a full-time, international fee-paying program. | Full tuition fee and student get a stipend of 10,000 EUR for one year's study. |
| South Asian Student Scholarship | Post-graduate students accepted an offer from the University of Galway | 1000 EUR to 50% tuition fees |
| M.Sc Academic Excellence Scholarship | Self-sponsored candidates enrolled in full-time M.Sc program at University College Dublin | 25-50% tuition fees |
Job Opportunity and Average Annual Salary in Ireland
After completing your digital marketing courses in Ireland, you will be bombarded with various job opportunities and handsome salary packages. Here is a depiction of the various job posts and their digital marketing salary in Ireland:
Other job opportunities are as follows:
Audio-visual specialists
An expert in AudioVisual enhances graphics, visualizations, and sound bytes for different social media platforms. Before starting his project, the specialist delves into research to determine the type of content that will attract attention and generate traffic.
Content Management Specialist
A Content Manager aims to enhance the impact of its content to the fullest extent. Its job is to refine the content to be cost-effective, diverse, and engaging. An individual with a talent for content creation and advertising and a proficient knowledge of social media marketing and SEO will possess these skills.
Content Writers
Their role involves manipulating words after conducting appropriate keyword research. They create content for websites, blogs, and subjects associated with the services or products a company wishes to promote. While working on the content, they will use their understanding of Search Engine Optimization to improve its ranking, resulting in more online views and ultimately leading to more profitable conversions.
Return of Investment
After spending a hefty amount on tuition and accommodation, asking for a return on investment is justified. When you complete the digital marketing course from Ireland, you will get the desired salary in your hands, which will give you value for the money you invested in the university. Here is a list of expected salary:
| University | Tuition Fee (EUR) | Average Salary (EUR) |
|---|---|---|
| University College Dublin | 24,260 | 35,507 |
| Dublin City University | 17,600 | 78,000 |
| Technological University Dublin | 13,500 | 50,000 |
| Trinity College Dublin | 22,350 | 60,000 |
| Maynooth University | 18,000 | 42,000 |
Post-Study Visa in Ireland
A post-study visa is beneficial for international students as it allows them to work in Ireland after their undergraduate program is completed. The post-study work permit allows students to experience the work environment in Ireland and boost their career prospects. You can get an extension of up to 2 years, depending on your chosen degree.
At a later stage, you can apply for a critical skills employment permit or a general employment permit. After completing your digital marketing courses in Ireland, you can apply for this visa to explore the job market.
Conclusion
Getting a digital marketing courses in Ireland offers many exciting opportunities. These opportunities will flourish more in the future as every business incorporates digital marketing strategies to enhance its reach. The average digital marketing salary in Ireland is an impressive € 40.000 per year. Enroll in a digital marketing courses in Ireland today to improve your career options.
FAQs
Is it easy to get a job in Ireland after a masters?
Yes, the unemployment rate in Ireland is less than 5% which makes it easier to find a job after graduation.
Which country is best to pursue a digital marketing course?
Canada, Ireland, Japan, USA are some countries that are best to pursue a digital marketing course.
What are the job opportunities available after MS in digital marketing?
The person can become an SEO specialist, social media expert, etc. after pursuing a digital marketing course in Ireland.
If you are an aspirant looking to study at your dream university, book an appointment with AdmitX today and start your applications early to avail yourself of all the benefits.
