Digital Marketing Courses Abroad: A Complete Guideline
Digital marketing is all about using the internet and technology to promote things like products, services, and brands to the people who might be interested. It involves social media ads, email marketing, and search engine stuff. There is a massive demand for digital marketers in this constantly growing and changing field. You can study digital marketing in lots of different countries. You can pursue a degree, diploma, undergrad, or postgraduate course.
In this blog, you will learn about top digital marketing courses abroad, the universities offering them, and the job opportunities after graduation.
- Why Study Digital Marketing Abroad?
- Top Universities Offering Digital Marketing Courses
- MSc in Digital Marketing Course Structure
- Eligibility Criteria for Digital Marketing Courses
- Career Opportunities After Pursuing Digital Marketing Courses
- Country-Wise Salary for Digital Marketing Courses
- Documents Required For Admission to Digital Marketing Courses
- Conclusion
- FAQs
Why Study Digital Marketing Abroad?
You want to study digital marketing abroad but do you know the advantages and the reasons to pursue this degree? Here are some reasons to pursue digital marketing courses abroad:
- Booming Industry: Companies are all going online and need people to get their name out there. That’s where you come in! There are loads of jobs for a person with relevant skills in digital marketing.
- Easy to Start: You don’t need years of studying to become a digital marketer. Get the proper training and build a portfolio showing your skills; you’re ready.
- Pick Your Path: Digital marketing isn’t all the same. You can focus on social media or emails to find what you enjoy most.
- Work from Anywhere: Many digital marketing jobs let you work remotely.
- Earn Good Money: Companies are willing to pay good money for digital marketers because they’re in high demand. With experience, you can command a top salary.
- Never Stop Learning: The online world keeps changing, so you’ll never get bored. There’s always something new to pick up and keep your skills sharp.
- Make a Difference: Digital marketing is how businesses connect with people. You’ll be helping companies reach their audiences and grow.
Top Universities Offering Digital Marketing Courses
Universities abroad offer various courses in digital marketing. Here, we’ve compiled a list of universities that offer digital marketing courses abroad:
| Universities | Course | Duration | Tuition Fee (Total) |
|---|---|---|---|
| Queen Mary University of London | Digital Marketing MSc | 1 Year | £31,850 |
| York University (Toronto) | Post-Graduate Certificate in Digital & Content Marketing | 9 Months | CAD 15,199 |
| University of Southampton | MSc Digital Marketing | 1 Year | £28,900 |
| University of Westminster | Digital Marketing Management MSc | 1 Year | £19,000 |
| University of Melbourne | Master of Digital Marketing | 18 months | AUD 57,338 |
| ESSEC Business School | MSc in Marketing Management Digital | 2-3 years (flexible), 1 year (intensive) | €39,000 |
| University of Barcelona | Master in Digital Marketing | 10 months | €13,500 |
| Gisma Business School | MSc Digital Marketing | 12 months | € 19,250 |
| Sacred Heart University | Ms in Digital Marketing | 1 Year | $28,050 |
| Dublin Business School | MSc in Digital Marketing and Analytics | 1 Year | €14,500 |
MSc in Digital Marketing Course Structure
This course for masters in digital marketing abroad is divided into 2 parts: core and marketing Universities like ESSEC business school provide it in 2 terms. Generally, the duration for digital marketing courses is around 1 year. The course structure is as follows:
Core
- Asian Economies
- Negotiation for Managers
- Applied Strategic Management
- Financial Accounting and Cost Analysis for Managers
- Mandarin/French Language Course
- Business and Society
- Sustainable Entrepreneurship
Marketing
- Consumer Behavior in Asia
- Consumer and Marketing Research
- Digital Marketing Strategy and Planning
- Sustainability Marketing Strategy
- Digital Marketing Analysis
- Luxury Brand Management
- Inbound and Content Marketing
- Social Media and Mobile Marketing
- Sustainability and Innovation in the Luxury Industry
- Retail Management in the Luxury Industry
Eligibility Criteria for Digital Marketing Courses
The requirements for a digital marketing master’s vary depending on the university and your chosen location. This guide will outline the requirements for digital marketing courses abroad:
Educational Background:
Most universities expect applicants to hold an undergraduate degree (or its equivalent) in a relevant field, such as marketing, business administration, or communication. A minimum GPA of 3 on a scale of 4 is required to qualify for the digital marketing courses abroad.
English Language Proficiency:
If English isn’t your first language, you’ll likely have to showcase your proficiency. The most common tests are the IELTS and TOEFL. The minimum score requirements vary but typically range from 6.0-6.5 for the IELTS and 72-100 for the TOEFL (iBT).
Also read – Ways to Fund your Overseas Education
Career Opportunities After Pursuing Digital Marketing Courses
After completing a Digital Marketing Degree, students have several options, including working at large multinational corporations or as professors in educational institutions. There is a huge Digital Marketing scope abroad. Here are some of the job roles after pursuing digital marketing courses abroad:
- Digital Marketing Manager: A Digital marketing manager is the person behind a company’s online presence, planning and overseeing all digital marketing campaigns to reach target audiences and achieve business goals.
- Web Analytics Manager: They analyse website traffic and user behaviour to understand how people interact with a website, identifying areas for improvement and providing insights to drive online success.
- Web Content Manager: They create and manage high-quality content for a website and other online platforms, ensuring it’s informative, engaging, and attracts the right audience.
- Brand Manager: They develop and safeguard a company’s brand image across all platforms, ensuring consistency and building a strong brand identity for customers to connect with.
- Content Marketing Specialist: They create engaging and informative content (like articles, videos, or social media posts) to attract and convert website visitors into customers.
We have listed some popular digital marketing jobs abroad with their yearly salary ranges:
| Jobs | Average Salaries (per year) |
|---|---|
| Digital Marketing Manager | $88,406 (INR 69 Lakhs) |
| Web Analytics Manager | $134,189 (INR 1 cr) |
| Web Content Manager | $69,422 (INR 54 Lakhs) |
| Brand Manager | $80,077 (INR 63 Lakhs) |
| Advertising Strategy Planner | $74,697 (INR 59 Lakhs) |
| Content Marketing Specialist | $62,788 (INR 49 Lakhs) |
| Social Media Specialist | $55420 (INR 43 Lakhs) |
| Search marketing specialist | $63,389 (INR 50 Lakhs) |
| Outreach Specialist | $51753 (INR 40 Lakhs) |
| Campaign Specialist | $60,143 (INR 47 Lakhs) |
| Assistant Brand Manager | $58,964 (INR 46 Lakhs) |
Country-Wise Salary for Digital Marketing Courses
The countries offering higher salaries often demand the varied skillset fro m digital marketer to promote their business environment. Factors such as experience, education and the job role are responsible for the salary difference in various parts of the world. Here is a list of average salaries depending on the countries offering digital marketing courses:
| Country | Average Annual Salary |
|---|---|
| UK | £42,500-£100,000 (INR 45L-1.05 Cr) |
| USA | $60,000- $90,000 (INR 50 L-75L) |
| Europe | €65,082-€79,028 (INR 58L-70L) |
| Australia | AUD 60,000-AUD 90,000 (INR 33L-50L) |
| Singapore | SGD 80,000- SGD 120,000 (INR 49 L-70L) |
Documents Required For Admission to Digital Marketing Courses
You must submit the mandatory documents to get admission to reputed universities for digital marketing courses. Here is a list of necessary documents to fulfil admission requirements for digital marketing courses:
- Application Form
- Bachelor’s Academic Transcripts
- 1-2 Letters of Recommendation
- Statement of Purpose/Personal Statement
- CV
- Standardised Test Scores (if applicable)
- English Language Proficiency Scores (IELTS/TOEFL/PTE/Duolingo)
- Application Fee (if applicable)
Conclusion
Digital marketing courses abroad give you a thorough understanding of various fields like brand management, social media marketing, etc. It opens doors to new cultures, lets you specialise in exciting areas, and gives you an internationally recognised qualification. With the increasing demand for digital marketers, you can think of pursuing these courses for a successful career.
FAQs
Can a digital marketing fresher get jobs abroad?
Yes, you can get digital marketing jobs as a fresher, however, to enhance your chances of getting better opportunities you can follow these things:
- Get qualified: Studying a digital marketing course abroad can give you a strong foundation and an internationally recognised qualification.
- Build a portfolio: Even if you don’t have paid experience, work on freelance projects or volunteer to gain knowledge and showcase your skills.
- Focus on a niche: Specialising in a particular area, like social media marketing, can make you more attractive to employers.
- Look for remote jobs: Many companies offer remote digital marketing positions so that you can apply anywhere.
What is the scope of digital marketing abroad?
The scope for digital marketing abroad is excellent. Here’s why:
- Global marketplace: Companies can reach customers worldwide and need marketers who understand international audiences.
- Competitive salaries: With high demand, digital marketers can often ask for good salaries, especially in developed countries.
Which is the best country for studying digital marketing and living?
There’s no single “best” country, as it depends on your priorities! Here are a few factors to consider:
- Living costs: Some countries, like the USA, are expensive, while others, like Ireland, are more affordable.
- Language: If you speak the local language, finding work and integrating into the culture will be easier.
- Job market: Research countries with a developing digital marketing scene and many job opportunities.
What is the salary range of a fresher in the USA after pursuing digital marketing courses?
In the USA the entry-level position offers $50,000, while the experienced one gets around $100,000.
Can I do a digital marketing course abroad online?
Yes, some universities offer online learning options for digital marketing courses. This can be a good alternative if you can’t travel abroad full-time.
If you are an aspirant looking to study at your dream university, book an appointment with AdmitX today and start your applications early to avail yourself of all the benefits.
