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Masters in Marketing in France

Master’s in Marketing in France 2024 | Salary and Job

France stands out as an ideal destination for pursuing higher study for Indian students. The country boasts a thriving marketing industry, characterized by a vast array of advertising and global media networks, providing abundant opportunities for marketing graduates and professionals.

Master’s in Marketing in France: An Introduction

An M.Sc in Marketing is a graduate-level program designed to offer students a comprehensive knowledge of marketing principles, including market analysis and effective presentation techniques.

Those who graduate from this program gain the necessary skills in marketing and promotion, positioning them for diverse career opportunities.

Pursuing M.Sc in Marketing in France is particularly beneficial for individuals interested in establishing their career in branding products and services, as it provides access to the competitive corporate landscape centred around sales and promotion.

Reasons to Pursue Master’s in Marketing in France

Residing and pursuing education in France presents a fulfilling experience, encompassing personal and professional growth. Among European countries, Indian students prioritize pursuing a Master’s in Marketing in France, following MBA and MiM programs.

Let’s explore the benefits of opting for an M.Sc in Marketing in France as an Indian student.

1. Standardised Academic Excellence

France is the home to an unmatched class of academic excellence due to its commitment to providing education that combines conventional and contemporary instructional approaches while maintaining elevated academic benchmarks and demanding requirements within its curriculum, both for domestic as well as international students.

Along with that, the presence of modern technologies, robust infrastructure, a developed economy and highly qualified faculty made it easy for French universities to provide world-class education to their students.

2. Multicultural exposure

Indian students enrolled in a Master’s in Marketing program in France frequently engage in a wide range of extracurricular and cultural pursuits alongside their academic studies.

These activities not only encourage interaction with an international community but also enable active involvement in dynamic festivals celebrating diverse cultural elements which opens them up.

3. QS World University Index

QS World University Index 2024 has ranked 15 French Universities in their top-100 list which showcases the reliability and integrity of the French higher education system by global students.

Additionally, 5 French universities offering M.Sc in Marketing rank within the top ten. This can be one of the best reasons to pursue an M.Sc in Marketing in France because everyone wants a good and quality education to enhance their expertise and capabilities in a particular career field.

3. Diverse Career Options

There are abundant career opportunities for individuals studying or having completed a Master’s in Marketing in France. International students can pursue employment across various sectors including fast-moving consumer goods (FMCG), information technology (IT), retail, tourism, banking, hospitality, media, advertising, consultancy, and market research.

Among these sectors, the FMCG industry is particularly sought after. Additionally, with the growing influence of technology, proficient individuals can also explore opportunities in the field of digital marketing.

4. Opportunity to learn the French language

Engaging in learning the French language while studying in France can be a rewarding and fulfilling experience.

It offers pathways to various opportunities, including roles as part-time translators and French tutors, which not only improve communication skills on an international scale but also provide a source of income to students when they are residing outside of their home country.

5. Travel to Europe on a Study Visa

Indian students holding study visas in France benefit from the opportunity to explore neighbouring European countries, a significant advantage of studying in France.

This privilege allows students visa-free travel within the Schengen area, enhancing their educational experience by facilitating cultural immersion and exposure to diverse perspectives from surrounding nations

Master’s in Marketing in France: Curriculum

The M.Sc in Marketing curriculum encompasses a broad spectrum of subjects designed to furnish students with a thorough grasp of marketing analytics, performance evaluation, and revenue generation.

Though individual syllabi may differ based on the institution and program, typical themes include:

  • Strategic Marketing and Management
  • Data analytics for marketing
  • Marketing & Engineering
  • Data manipulation and
  • Visualization with R
  • Digital Marketing
  • Sustainable Marketing
  • Consumer behavior
  • Marketing 4.0.
  • (R)e-tail strategies
  • B2B Marketing
  • Consumer Neuroscience,
  • AI & Ethics

Top Universities in France for Master’s in Marketing 2024

The duration of an M.Sc in Marketing in France is 2 years. Indian students can be admitted to Master’s in Marketing in France during spring and fall intakes.

The duration of MBA programs in some French universities like ESCP Business School can be as long as 34 months.

Here, we’ve tabulated top French universities, including their QS World Ranking 2024, tuition fees, and available specializations within the program.

UniversityQS World University Ranking (by subject)Tuition Fees (per year)Specialisations
HEC Paris1€32,800M.Sc Marketing
ESSEC Business School2€42,720M.Sc Marketing Management and Digital
ESCP Business School4€11,000-€42,720M.Sc Marketing (Communication, Marketing,
Creativity & Sales)
M.Sc Marketing (Project Management
& Consulting)
M.Sc Marketing (Big Data
& Digital Transformation)
M.Sc Marketing (Entrepreneurship
& Innovation)
M.Sc Marketing (Finance, Audit,
Control & Law)
M.Sc Marketing (Biopharma, Energy
& Sustainability)
M.Sc Marketing (Culture, Media, Luxury,
Food & Tourism)
EMLyon Business School6€27,900M.Sc Marketing (International Marketing and Business Development)
EDHEC Business School10€26,000M.Sc Marketing (Marketing Analytics)
M.Sc Marketing (Marketing Management)
SKEMA Business School12€18,000 (First Year)
€35,000 (Second Year)
M.Sc Marketing (Digital Marketing and Artificial Intelligence)
M.Sc Marketing (Global Luxury and Management)
M.Sc Marketing (International Marketing and Business Development)
M.Sc Marketing (Luxury and Fashion Mangement)
M.Sc Marketing (Product Management and UX Design)
Audencia Business School21€25,800M.Sc Marketing (Digital Marketing)
Grenoble Ecole de Management25€12,950M.Sc Marketing
IESEG33€17,900M.Sc Marketing (Digital Marketing and CRM)
KEDGE Business School34€17,400M.Sc Marketing

Master’s in Marketing in France: Eligibility Criteria

For Indian students aspiring to pursue MBA programs in France, certain criteria must be met:

  • Possess a 4-year degree (equivalent to 240 ECTS) or a Master’s degree in any field, along with a minimum of 1-2 years of relevant professional experience are eligible for 1-year course duration OR
  • Hold a 3-year Bachelor’s degree (equivalent to 180 ECTS) in any discipline, coupled with a minimum of 3 years of significant professional experience are eligible for a 2-year course duration.
  • Applicants should demonstrate international orientation and leadership potential.
  • Students must be below 32 years of age.
  • Proficiency in English is required, with a minimum IELTS score of 6.5-7.5 bands or a TOEFL score ranging from 80 to 100.
  • A minimum GPA score of 50% or above is expected.
  • A minimum GMAT score of 550-730 or above is expected.
  • Some universities may also consider the scores of the pre-admission test that they conduct. It is specific to the particular university.

Documents Checklist

The following documents are essential for the application process for the MBA in France:

  • Academic certificates and transcripts from all previous educational institutions attended.
  • Standardized test scores such as TOEFL or IELTS.
  • GMAT Scorecard
  • Some universities may ask for GRE scores
  • French language proficiency certificate like DELF or DALF if necessary.
  • 2-3 Letters of Recommendation.
  • 1-2 Statements of Purpose.
  • CV or Resume.
  • 2 Passport-sized photographs.
  • Work experience certificate (2-3 years), if applicable, to demonstrate managerial skills.
  • Valid Passport.
  • Non-refundable application fee ranging from €100 to €180, if required.
  • Identity Card.
  • Health Insurance documentation.
  • Bank Statement

Study Intakes in France 2024

Type of IntakesApplication cycleCommencement of Semester
September/Fall intake (Rentrée d'Automne)March-AugustSeptember
January/Spring intake (Rentrée d'Hiver)September-DecemberJanuary

Application Process for M.Sc in Marketing in France

It’s recommended to start applying to French universities approximately a year ahead of your intended intake session. This allows ample time to collect necessary documents and prepare for standardized tests, reducing the likelihood of any delays.

Indian students interested in pursuing M.Sc in Marketing programs in France usually apply directly through the university’s website

Research and Evaluation

Students can initiate the application process by researching the universities that offer M.Sc in Marketing programs.

As we have mentioned the top French universities so you can visit their respective websites to check out the specific university eligibility like any pre-test or eligibility evaluation process to have a better understanding of the application process for the particular university.

Shortlisting of Universities

Shortlist French universities online, considering factors like curriculum, tuition fees, available scholarships, career prospects etc.

Application Process

Begin preparing for standardized tests, such as IELTS or any university-specific entrance exams, as well as the DELF/DALF, six months before the desired intake application cycle. Complete these tests and gather all necessary documents.

French universities typically prefer applications through their platforms. Submit the online application, pay any required registration fees, and participate in a virtual interview if necessary.

Visa Process

After receiving the offer letter, apply for a student visa at the French Embassy or Consulate office, providing all required documentation.

The entire application process, from initial preparation to departure, generally takes 13-15 months. Therefore, international students aiming to pursue degree programs in France should commence the process as early as possible for any given intake.

Obtaining a study visa for France may appear difficult, but with careful planning and preparation, it is manageable. Except for short-stay and temporary long-stay visas, the application process for long-stay visas can be made on the official website of Campus France.

Following is the application process for a long-stay visa for Indian students to study in France.

Online Registration

  • Create your account on the CampusFrance website here
  • Fill academic records and other information
  • Submit your file
  • After review, you will be given a date to appear in person
  • Make payment (for payment-related details, click here)


After successful payment, you need to appear in person for the academic interview with the Campus France Advisor. Take all the necessary documents (original+1 set of photocopies)

Online Visa Application

After the academic interview, you will be asked to generate a France-Visas account on the online portal here

Fill in all details step by step on this portal

Appointment will be scheduled with VFS France to submit documents, passports and biometric data at VFS centre

Validation of Long Stay Visa

Following your arrival, you need to validate your long-stay visa here within 3 months to ensure that you are a legal resident of France.

To validate the visa, you need the following details to submit

  • a valid email address,
  • information on your visa,
  • your date of arrival in France,
  • your home address in France,
  • a bank card to pay online the fee for issuing the residence permit

Documents Required

Two sets of photocopies of France student Visa documents will be required.

  • Copies of academic transcripts
  • Long stay application form
  • Two passport-size photographs
  • Copy of Passport
  • Print out of CampusFrance NOC
  • Offer letter from the university
  • Cover letter
  • CV/Resume
  • Proof of Funding
  • Proof of medical insurance
  • OFII form (Office Francais de Immigration et de Integration)
  • Copy of round-trip air ticket


  • Applicants should be natives of India
  • The minimum age must be 18 years or more
  • The offer letter of the university in which you are seeking admission must be in your hand.

Visa Fee

Getting your student visa for France can take up to 90 days and costs around 99 Euros, which equals 9,130 INR.

Visa Application Tracking

Your visa application is monitored by the visa centre where you submitted your application. You can check the status of your visa application under the ‘My Application’ tab on the France-Visas.

Jobs after Master’s in Marketing in France 2024

Below is the list of popular entry-level marketing jobs offered to International graduates after completing an M.Sc in Marketing in France.

The average salary in marketing jobs in France depends upon the employer, job title, work experience etc.

Job TitleAverage Salary (per year)
Market Research Analyst€35,000-€55,000
Digital Marketing Specialist€45,000-€65,000
Marketing Consultant€50,000-€80,000
Advertising and Public Relations€45,000-€70,000
Brand Management€45,000-€65,000
Digital Project Manager€36,000-€48,000
Digital Analyst€38,000-€48,000
Sales & Marketing Manager€50,000-€75,000
Account Executive/Manager/Director€40,000-€65,000
Creative Director€50,000-€65,000


For international students desiring to pursue master’s degrees in marketing, France stands out as an ideal destination. The country boasts a thriving marketing industry, characterized by a vast array of advertising and global media networks, providing abundant opportunities for marketing graduates and professionals.

With a rich history of creating world-renowned marketing and creative brands, France offers an environment conducive to innovation and modern technology in marketing and advertising sectors.

Aspiring students have the option to pursue master’s degrees in marketing from several prestigious universities in France, tapping into the nation’s dynamic economy.

Following completion of an M.Sc in Marketing in France, students are often presented with placement opportunities in esteemed brands and corporations such as Google, L’Oréal, HSBC, and Amazon.


Is it worth pursuing a Master's in Marketing in France?

Several cities in France offer ample opportunities for aspiring professionals seeking successful careers in the Marketing sector. Among these, Paris stands out as the capital city, boasting the highest demand for such professionals.

Apart from this, cutting-edge technology, robust French infrastructure and quality education made it possible for Indian graduates to pursue decent career options in the country.

To be eligible for permanent residency in France, it is necessary to first enrol in a respected master’s program at a recognized institution or business school.

After completing your studies, you’ll need to apply for the APS Visa, allowing a two-year residency in France. During this period, securing a desirable permanent job contract (CDI) is essential.

Postgraduate students have the opportunity to apply for and qualify for a temporary residence permit lasting approximately 12 to 24 months.

If you are an aspirant looking to study at your dream university, book an appointment with AdmitX today and start your applications early to avail yourself of all the benefits.

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